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Free Live Webinar · Agency Owners

A Free Live Webinar with Anna Rodney How to Scale
a doula agency Create a Sustainable Business
December 2, 2026

Stalled at the same headcount, doing everything yourself? Learn the systems, hiring, and leadership behind a doula agency that runs even when you step away.

When
Wed · December 2
1PM ET · 12PM CT · 10AM PT
Where
Live on Zoom
Link after signup
Cost
FREE
Register to attend
1,500+
Doulas Trained
100k+
Following Along
15,000+
Families Supported
FREE
Live Webinar
The Agenda

What you'll learn

A full operational roadmap for scaling sustainably. From someone who has actually built it.

Birth & Baby University doula 01

What “sustainable” really means

Financial health, team health, owner well-being, and a business that can operate without you in every seat.

Birth & Baby University doula 02

Foundations of a scalable agency

The pillars every growing agency needs: systems, growth strategies, and leadership.

Birth & Baby University doula 03

Hiring & supporting doulas

Where to find your team and onboard them smoothly, and the retention practices that create long-term success.

Birth & Baby University doula 04

Admin infrastructure

Payroll, scheduling, and client communication, and how your team represents your brand at every touchpoint.

Birth & Baby University doula 05

Pricing, packages & profitability

Avoiding underpricing, protecting sustainable margins, and keeping your packages simple.

Birth & Baby University doula 06

Legal & risk

Contracts, insurance, scope of practice, and certifications. The protection layer under your growth.

Birth & Baby University doula 07

Client experience at scale

Maintaining high-quality client experiences and staying memorable to families · as you grow.

Birth & Baby University doula 08

Marketing for real growth

Growth through referrals, partnerships, and reputation built on real relationships, not an endless content grind.

Birth & Baby University doula 09

Leadership, culture & mistakes

Values-driven teams and boundaries. Plus the scaling mistakes to avoid: growing too fast, no systems, losing your values along the way.

Wednesday
December
2
Two Thousand Twenty-Six
1PM ET · 12PM CT · 10AM PT
Live on Zoom

A live webinar you can join from anywhere.

Bring the challenges you're stuck on. Anna walks through the systems, hiring, pricing, and leadership behind a doula agency that scales without burning out its owner.

Register in under a minute and we'll send your Zoom link and a calendar reminder.

Live on Zoom
Register and we'll email you the join link and a calendar invite.
Register Free →
Your Host

Meet Anna

Anna Rodney
Presented by
Your Instructor
Anna Rodney
Anna Rodney is the founder of Chicago Family Doulas · the largest doula agency in the country · and of Birth & Baby University, where she has trained 1,500+ doulas. She mentors agency owners from lived experience: a birth & postpartum doula, lactation educator, and agency operator. She teaches the systems, hiring, and leadership behind a business that runs without its owner.
Real Voices

Hear it from our community

Unscripted, straight from their phones.

★★★★★Rated 5.0 on Google · 290+ reviews
AS
A.S.
3/2024 · via Yelp · ★★★★★

"I called Anna when my night help became unreliable, and Anna saved the day. Within 24 hours, I had night help secured."

K
Kira
3/2024 · via Google · ★★★★★

"We were lucky enough to work with 3 doulas in our son’s first year. The quality of care has been top notch."

R
Rachel
CFD Postpartum Client · ★★★★★

"It was amazing to go to bed at 8 and wake up at 6 with clean laundry, cooked food, and a baby who was well cared for all night."

AS
A.S.
3/2024 · via Yelp · ★★★★★

"I called Anna when my night help became unreliable, and Anna saved the day. Within 24 hours, I had night help secured."

K
Kira
3/2024 · via Google · ★★★★★

"We were lucky enough to work with 3 doulas in our son’s first year. The quality of care has been top notch."

R
Rachel
CFD Postpartum Client · ★★★★★

"It was amazing to go to bed at 8 and wake up at 6 with clean laundry, cooked food, and a baby who was well cared for all night."

A
Aubyn
2/2021 · via Google · ★★★★★

"Plainly stated: we could NOT have survived having twins without the postpartum care and support we received."

J
Jennifer
3/2024 · via Google · ★★★★★

"Our doula was very experienced in postpartum care for both mom and baby. She knew exactly what to do."

F
Freya
4/2017 · via Yelp · ★★★★★

"After some tough delivery complications I knew I would need extra help. We called them the day before I was discharged."

A
Aubyn
2/2021 · via Google · ★★★★★

"Plainly stated: we could NOT have survived having twins without the postpartum care and support we received."

J
Jennifer
3/2024 · via Google · ★★★★★

"Our doula was very experienced in postpartum care for both mom and baby. She knew exactly what to do."

F
Freya
4/2017 · via Yelp · ★★★★★

"After some tough delivery complications I knew I would need extra help. We called them the day before I was discharged."

AS
A.S.
3/2024 · via Yelp · ★★★★★

"I called Anna when my night help became unreliable, and Anna saved the day. Within 24 hours, I had night help secured."

K
Kira
3/2024 · via Google · ★★★★★

"We were lucky enough to work with 3 doulas in our son’s first year. The quality of care has been top notch."

R
Rachel
CFD Postpartum Client · ★★★★★

"It was amazing to go to bed at 8 and wake up at 6 with clean laundry, cooked food, and a baby who was well cared for all night."

AS
A.S.
3/2024 · via Yelp · ★★★★★

"I called Anna when my night help became unreliable, and Anna saved the day. Within 24 hours, I had night help secured."

K
Kira
3/2024 · via Google · ★★★★★

"We were lucky enough to work with 3 doulas in our son’s first year. The quality of care has been top notch."

R
Rachel
CFD Postpartum Client · ★★★★★

"It was amazing to go to bed at 8 and wake up at 6 with clean laundry, cooked food, and a baby who was well cared for all night."

From Past Cohorts

What agency owners say

Real reviews from Anna's agency-owner mentorship.

Anna is a generous wealth of info for agency owners. She has done what no other owner has done and redefined what an agency can be. If you have goals for your agency and don't know how to make it happen, join.

Getting my systems updated was the most beneficial. I needed to update my onboarding process, and Anna shared fantastic ideas on how to do that. My agency had its best year of growth last year · by a lot!

A COMPLETE game changer. It gave me the confidence to step fully into the role of agency owner instead of juggling client work and leadership · and to build something sustainable.

Good Questions

What to expect

Is the webinar really free?

Yes. It's a free, live session on Zoom. Just register to get the link.

Who is this for?

Doula agency owners · and doulas preparing to build an agency · who want to grow sustainably without burning out.

Is there an offer?

Yes · Anna shares her 5-week Agency Owner Mentorship, with a limited-time code WEBINAR100 for $100 off (24 hours only). No obligation; the webinar itself is packed with value.

What if I can't attend live?

Register anyway · we'll send you the recording after the webinar, along with any follow-up resources.

Is this really from someone who's done it?

Yes. Anna built Chicago Family Doulas into the largest doula agency in the country and has trained 1,500+ doulas · this is operational, first-hand experience.

The Last Word

Build an agency that runs without you

Join Anna for one focused hour on scaling sustainably · and leave with a roadmap you can act on. Stay to the end for a mentorship offer.

Mentorship offer for live attendees: $100 off · limited time
Register Free on Zoom
Free Webinar Wed December 2 1PM ET · 12PM CT · 10AM PT on Zoom